
I can’t believe how unwatchable the NBA is right now. I know I’m not the only one in this boat, because the buzz just isn’t there anymore.
I thought that when the LeBron, Melo, and Wade generation matured, the NBA would be at an alltime high. That coupled with the new generation of stars like CP3 and Kevin Durant enterring the league, I thought David Stern would be laughing to the bank.
But I’m just not feeling it. Until the playoffs come around, I am unable to watch any matchup that doesn’t involve my home team. Given the choice between the St. Louis Rams vs. the 49ers and San Antonio Spurs vs. the Phoenix Suns, I’m probably choosing the former.
All football biases aside, this college football and NFL season has so much excitement and interesting stories, it’s easy to see why the NBA is being left in the dust. In the NFL, you have the re-emergence of Brett Favre, the greatest team of all time New England Patriots, shitty teams from last year playing well this year and vice versa, and more. In college football, the BCS picture has looked different every week.
The NBA, on the other hand, is so predictable (granted, one could make the argument that the NFL is predictable since the Patriots are cruising to the Super Bowl, but at least we’re in the process of watching history being made!). We already know 6 teams from each conference who will make the playoffs. Yeah, the Celtics are a decent story, but the novelty has worn off for me until playoff time.
Stern has had this dream for the past few years of turning the NBA into the INBA (International). Whether it’s playing games overseas or hyping up and encouraging teams to draft guys from China or Slovakia, he believes the success of the NBA lies in Europe and Asia. Sure, this will be financially lucrative to the league in the short term, but should this be the case, it’ll be the end of the NBA as we know it. Once fans can no longer pronounce the last names of half the league, interest dies (just ask the NHL).
Stern needs to stay local with his league. The talent and characters are there, but they are missing the target market.